WHO WE ARE
RMG Research, Inc. is an industry leader in dual-use public sentiment and narrative intelligence. In practical terms, this means moving from traditional polling to continuously refreshed data, platforms, and AI driven tools that inform decisions across politics, policy, enterprise, and media.
The company is collaborating with Jigsaw (a Google tech incubator), the Rajant Corporation, SightsAI, and other strategic partners to develop new research capabilities and products that will continuously capture sentiment/behavioral data and translate that data into real time decision-making intelligence.
RMG founder Scott Rasmussen has made a career out of developing innovative applications for new technologies. As a co-founder of ESPN, he envisioned how the emerging satellite broadcasting technology would transform the television industry. Later, when the internet arrived, he became the first pollster to provide data online directly to consumers.
Check out our work in association with the Napolitan Institute:
WHAT IS COUNTERPOLLING™?
RMG believes that asking the right questions and properly interpreting the results is the key to any successful research project. Unfortunately, many public pollsters continue to ask questions and interpret the results from the perspective of a Georgetown cocktail party. That’s a perspective few Americans share developed in a language that few Americans speak.
RMG’s Counterpolling™ technique is a system for asking questions in the language of everyday Americans. This approach surfaces the gaps—often huge—between the political elite and the nation they are supposed to serve.
Our Counterpolling™ service begins with a systematic review of existing public polling data. The RMG Research team then considers the issues from a different perspective (there’s always a different perspective). Comparing our results—both the similarities and the differences—with other data provides a data-driven foundation for analysis that serves as an antidote to inside-the-Beltway groupthink.
The Counterpolling™ technique was developed by RMG President Scott Rasmussen.
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